外貿(mào)企業(yè)海外推廣100種方法(適合B2C)這文章適合海外B2C 企業(yè)的優(yōu)化推廣, 這些方法都很實用, 可操作性也很強, 現(xiàn)在從點石論壇轉(zhuǎn)過來, 供大家學習參考1. Write and submit a

外貿(mào)企業(yè)海外推廣100種方法(適合B2C)

這文章適合海外B2C 企業(yè)的優(yōu)化推廣, 這些方法都很實用, 可操作性也很強, 現(xiàn)在從點石論壇轉(zhuǎn)過來, 供大家學習參考

1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you.

撰寫并提交所寫的與站點內(nèi)容相關的文章。經(jīng)典有效。這將保證網(wǎng)站在搜索引擎中獲得一定流量。

原創(chuàng)文章在Google 的權(quán)重很大, 高質(zhì)量的內(nèi)容能吸引更多外鏈接

2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days. ..

發(fā)布原創(chuàng)的高質(zhì)量文章，能幫助讀者的真實有效但不老掉牙的文章，很多站點無法做到這些。。。

現(xiàn)在的網(wǎng)絡環(huán)境, 復制, 抄襲太多了, 能保持原創(chuàng)太少了

3. Write and submit press releases, think prweb after you do one.

撰寫新聞類的稿件提交到類似prweb 的站點。

4. Write and ping blog entries. Always make sure to link back to your website with your blog posts. Try making multiple blogs and have them all link back to one main site.

更新博客并提交。保證這些博客內(nèi)容鏈接到目標網(wǎng)站?？蓢L試群建博客并充分利用其反向鏈接。

有一點很重要:有規(guī)律的更新

5. Make sure your website is listed in DMOZ: http://dmoz.org/. .

保證你的站點被odp 之類的高質(zhì)量目錄站點收錄。比較難, 但卻比較重要

6. Advertise your website in the appropriate categories at Craigslist. Try posting your ads in the most populated cities in the world.

利用craigslist.org 這樣的分類廣告推廣自己的站點和產(chǎn)品。注意將信息發(fā)布到匹配度高、最適合自己產(chǎn)品的地區(qū)分類頁面里。

7. If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.

如果可以的話，在你經(jīng)常訪問的與站點相關度高、有一定流量的論壇里，將網(wǎng)站鏈接保存在論壇的賬戶簽名中。

8. Make sure to view related products on Amazon.com. You can try and take some customers from your competitors here by providing your own url if the product is similar. Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.

查閱amazon.com 等站點上的相關產(chǎn)品。如果可以的話在同類產(chǎn)品中提供自己的鏈接以帶來商業(yè)流量。在alexa 等網(wǎng)站目錄中提供自己以及同類站點的相關介紹。

9. Review some related products on epinion.

參與http://www.epinions.com/之類站點的相關產(chǎn)品評論，盡可能的制造定向流量。

10. If you purchase a product that you actually like, then feel free to give an individual respect when respect is due and leave a testimonial. You should be able to get some traffic from that website if your testimonial is left with a url. 如果你在購買產(chǎn)品后給商家或者平臺留下帶有自己站點鏈接的意見書，或許會帶來一定流量。

11. Whenever you send an email to someone, always add your website url as a signature. 發(fā)郵件時將自己的站點作為郵件簽名。

12. Keep updating content on your websites/blogs? try at least once per week. 保持更新網(wǎng)站內(nèi)容和博客等，最少一周一篇。

13. Tag blog posts at social bookmarking sites, especially at http://del.icio.us/. . 提交博客標簽到del.icio.us 類的書簽網(wǎng)站。

14. Add photos to your blog with appropriate keywords.

適當增加與關鍵詞匹配的圖片類信息。

15. Tag blog photos at Flickr.

將博客圖片標簽提交到flickr 類等圖片2.0站點。

16. Politely ask your readers to subscribe to your rss feeds.

采用適當?shù)牟呗宰尀g覽者訂閱你的博客。

17. Try coining your own term. Might want to trademark it if you smell that it will become popular.

樹立自己站點的規(guī)范和特征，保證流量上升時讓瀏覽者過目不忘。

18. Encourage readers to comment on your blogs.

引導瀏覽者參與自己博客的討論。

19. Include translation for your websites/blogs, especially in Chinese. 保證站點適合各種語言的瀏覽者訪問，特別是中文。

20. Do not be boring; write about something that a wide select of people would want to know about.

不要單純的進行枯燥更新；將比如時事類的內(nèi)容充分結(jié)合到站點的更新當中去。

21. Make sure to edit your writing (unlike what I m doing).

保證文案的適當更新。

22. Comment on other related blogs.

在相關度高的博客上發(fā)表帶網(wǎng)站信息的評論。

23. Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related

affiliate program within your niche.

制作404頁面。保證流量的有效不丟失并在條件允許的情況下啟動自己的“聯(lián)屬網(wǎng)絡營銷”系統(tǒng)。

24. Sponsor a charity, most charities will link back to your website, and you are also doing a good deed.

贊助慈善性機構(gòu)或事件，很有可能得到有助于站點形象的鏈接。

25. Sell an item on eBay as a charity auction. Most charities will link back to both your auction and your main website.

在ebay 等電子商務網(wǎng)站上慈善競拍。他們或許會幫你宣傳。

26. Start a publicity campaign, do something that individuals in your niche will take note of.

參與相關的公開活動，業(yè)內(nèi)的朋友會注意到你。

27. Brand your website with a logo and a slogan/catch phrase. Think IBM. 給網(wǎng)站定位標識和標語。

28. Hold a crazy contest that people in your niche will talk about. This will equal more links and traffic to your website.

舉辦行業(yè)類型的競賽，以便帶來關注度和流量。

29. Build a tool that individuals in your niche will love and enjoy. Then give it away for free. If the tool is helpful, then you will get quality one-way links to your website.

制作站點所針對行業(yè)的免費工具并發(fā)布, 如果大家用的上, 會產(chǎn)生不少單向鏈接。

30. Contact small newsletters sources offline and submit articles to them. 給線下的媒體等資源投稿。

31. Become friends with editors of an offline publication.

與線下出版物機構(gòu)的編輯成為朋友。

32. Give speeches offline. Start small and local. Also, do not forget to participate in toastmasters meetings in your area.

線下參與更多的類似演講的活動。從本地的小型活動開始。當然，別忘了參與更大區(qū)域的聚會。

33. Have a GREAT product. All of the marketing/advertising in the world will do you NO good if your product is sub par.

做好產(chǎn)品本身。所有的營銷和廣告都不能給非標準的產(chǎn)品不斷帶來好的利潤。

34. Make something innovative. If you are selling information, what makes your content something you cannot get from the local bookstore, Barnes and noble or even eBay for that matter?

有創(chuàng)新意識。如果你是銷售信息為生，多想想靠什么不同的內(nèi)容來吸引本地書店或者ebay 的客戶。

35. Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?

如果你的產(chǎn)品是開創(chuàng)性的, 你將如何在開始階段獨立向人們推薦這些產(chǎn)品和相關的服務呢？

36. Are you selling something that wide groups of people want to know about but there is limited/scarce knowledge?

是否有好的方法解決對于你的產(chǎn)品適用廣泛但缺乏認知度這個問題？

37. Write good content, if your writing is good then people will share it with their friends. In addition, webmasters will use it as content on their website with a reference back to your article, or at least they should.

如果文案編輯的準確流暢通俗易懂, 人們看到后會樂于分享. 另外站長們也會轉(zhuǎn)載并寫明出處.

38. Spark emotions. If you get people emotional about something then they will most likely talk about it.

帶動瀏覽者的情緒，引發(fā)討論話題或者鏈接誘餌。

39. Get a custom t-shirt made with your website url on it, and wear it often. 制作站點形象T 恤，并適時展示。

40. Build a list of subscribers. Your list is like a golden asset to you if utilized correctly.

構(gòu)建用戶數(shù)據(jù)庫。正確使用會帶來無限價值。

41. Write tip articles, such as “Ten easy tips to blank-blank-blank.” 撰寫與站點內(nèi)容相關的技巧類文章。

42. Buy traffic from the search engines by utilizing one of their PPC campaigns. 適當付費點擊并對其進行優(yōu)化。

43. Open up a myspace account and find targeted friends so that you can promote your services to them. Do not spam people, myspace is cracking down on

spammers and are starting to sue people.

注冊類似myspace 的賬戶并尋找目標客戶以便向他們推薦你的產(chǎn)品或服務。不要暴力群發(fā), 否則可能會被起訴。

44. Solicit a link from your local chamber of commerce.

申請本地商會鏈接。

45. Have an easy to remember domain name. If your domain name is too long or not memorable then people may forget your site.

域名簡單明了，便于記憶。

46. Add a bookmark option to your website/blogs.

網(wǎng)站增加書簽功能。

47. Purchase the misspelled versions of your domain name and have it redirect to your main one.

購買站點域名的錯別字域名并做301重定向。

48. Use keywords in your image alt tags. For example, keywords go head alt 圖片標簽適當優(yōu)化。

49. Make sure to include appropriate keywords in your title tag, search engines show more prominence or importance to keywords here.

標題適當突出關鍵詞。

50. Place appropriate keywords in your anchor text when linking.

文本鏈接適當進行關鍵詞優(yōu)化。

51. If you have a profile anywhere online, always include appropriate keywords and link back to your website.

在任何網(wǎng)上的信息記錄里，盡量標識出自己站點的關鍵詞文本鏈接。

52. Try to get links from websites within your niche with a high pr (pagerank). Some The more one-way links (inbound links/backlinks) you have to your

website, the higher your pr will become. Pagerank is important because websites with higher prs tend to have a higher search results in Google. It is a no

brainier that if you can get number one for a competitive keyword then you will have enough traffic that you can handle? oh by the way its all free targeted traffic to remind you. ..

在相關度高且pagerank 高的站點和頁面打造自己站點的反向鏈接。越多越好, 利于自己站點pr 的增長。pr 是站點排名的保證并且對關鍵詞排名有利。這無疑是最有效的站點獲得穩(wěn)定 免費流量的保證。

53. Outsource grunt work. Time is in essence money?. you can hire individuals at freelance services to send emails, request JV proposals, or to answer questions from prospective or current customers.

提高效率, 時間就是金錢。你可以雇傭自由職業(yè)者來發(fā)布郵件，申請資質(zhì)，回答問題等來服務于新老客戶。

54. Offer something for FREE. Abracadabra is not the magic word, FREE is. It is like a worm on a pole for a fish in the water?. its bait! Offer a free mini

course or free ebook to help collect more subscribers. You can always offer a backend to monetize on this opportunity, such as an affiliate product for

example. .

提供免費的服務等內(nèi)容。免費永遠是最吸引人的咒語，猶如魚餌。這樣能迅速增加瀏覽者。你也可以通過這樣的機會來完善自己的例如聯(lián)署網(wǎng)絡營銷之類的體系。

55. After someone orders from you offer a one-time offer that compliments your product. For example, if I offered a traffic ebook, then after the individual purchase it would make sense for me to offer a traffic conversion bonus for a limited time only.

在銷售出產(chǎn)品后要讓客戶知道這款產(chǎn)品的普及及熱衷度，讓顧客為及時得到你的產(chǎn)品而感到激動。

56. Become the virus within your niche. Make yourself the bug and have people talking about your product. When people talk about your product then you can

induce the viral effect. However, you must give people a reason to talk about you, and being like everyone else is not one. ..

對產(chǎn)品的獨特之處可以引發(fā)討論。當他們討論你的產(chǎn)品的時候你就有機會介紹這些獨特之處的效果。當然，你必須以第三方的形式制造一個話題引起大家討論。

57. Do your research and find expensive niches to tap into. A good way to do this is to find how expensive someone is paying for a keyword on a PPC search

engine. If you can sell items that are more expensive more often then it is a quicker way to get rich.

調(diào)研相關數(shù)據(jù)，找出最有效的途徑來賺錢。比較好的方法查閱是付費點擊的關鍵詞單價。如果你能經(jīng)常高價出售相關信息那將快速致富。

58. Become an active respected member of niche related forums. You can do this by offering quality posts. Hint, it is not the number of posts you make, it is the quality. Remember, quality or quantity. Many useless or negative posts will have people looking at you funny. .

成為一個值得尊重的相關論壇會員?？梢酝ㄟ^有質(zhì)量的發(fā)帖來實現(xiàn)。注意一定要保證質(zhì)量而不是數(shù)量。如果考慮不周全會讓大家看你的笑話～

59. Test, test, test. Your flushing money down the toilet if your not testing to see what campaigns are bringing you in the most money compared to which ones are costing you money. When you test, you can eliminate the campaigns that are costing you dollars so that you can properly maximize your marketing efforts.

Without proper testing, you are pretty much lost and can’t improve. You can only guess to what has or what is working. With proper testing, you do not guess, you know.

不斷測試！如果你不能測試出自己的錢的真正來源和去向你的錢會消失的無影無蹤。通過正確的方法找出利潤最大的營銷方式?？坎率遣恍械摹?/p>

60. Stay up to date on what is going on in the world, you can monetize off hot topic trends.

關注時事和熱門話題并參與討論。

61. Network, when you know more people you can find people that can help you get what you need.

利用msn 等把人們聯(lián)系起來。

62. Offer an affiliate program for your product or service. Make sure to let your satisfied customers know that you have one, if they like your product then

they will be even more delighted to know that they will get money for referring you.

建立聯(lián)署網(wǎng)絡營銷體系并讓對你產(chǎn)品感到滿意的用戶都知道，他們很樂意通過自己認為完善的產(chǎn)品來賺錢。

63. Write and give away a free ebook or report. It does not have to be long as long as its quality information neatly formatted and put together. You can

also make a brand able ebook or report and allow affiliates the opportunity to brand their affiliate links in there to pass on to the next individual. You

can then send this ebook to your subscribers or submit it to ebook directories. .. 發(fā)布免費的電子書或者報告。不需要將涉及到的內(nèi)容全部完善。你可以利用分銷或者提交目錄的形式將這些資源分享給更多的人。

64. Add viral components to your blog such as social book marking options, and a refer a friend option.

給站點增加有效的受迫性傳播內(nèi)容比如利用朋友圈傳播相關信息。

65. Be funny, people like something that will make them laugh and they will spread it for you if it is a genius idea.

以通俗有趣的形式誘發(fā)人們幫你做廣告。

66. Syndicate your content by using an RSS feeds on your website.

制作新聞源。

67. Answer people’s questions on Yahoo! answers with a link to your website in the sources area.

通過雅虎問答等知識型平臺以回答問題的形式推廣站點。

68. Put a link in the “about me” section of your eBay profile.

在ebay 賬戶資料中詳細介紹站點。

69. Make and upload a viral video to you tube. Use appropriate keywords in the video description for your target audience.

制作相關視頻利用視頻站點來推廣自己。

70. Record an informative podcast and submit them to poplar podcast directories. 播客營銷。

71. Provide helpful answers for Google adsense on their help forum with a link back to your website. Go here to check it out:

在類似GGAD 的論壇提供自己行業(yè)的廣告幫助并設置站點鏈接。

72. Get people to comment and add content to your site. When they do this, they will provide you unique content, no need to pay for ghostwritten articles.

盡可能的讓瀏覽者幫你更新站點并不斷平路，這些原創(chuàng)唯一的內(nèi)容比付費形式的稿件來的經(jīng)濟劃算。

73. If you cannot get JVs, then try to bribe webmasters for sponsored advertising space on their newsletters.

如果你無法獲得某些行業(yè)資質(zhì)，就盡可能的以網(wǎng)站贊助形式讓時事通訊為你推廣。

74. Include a media section on your website so that you will give the media an easy way to stay up to date on what your company is doing.

為自己的企業(yè)制作視頻介紹，24小時不間斷的告訴人們你和你的企業(yè)在做什么。

75. Try to teach a class at your local community college or university. The more exposure you get in the public, the more credibility you will receive. 以培訓或授課的方式來營銷自己，提高知名度和可信度。

76. Make a screensaver and make it easy for individuals in your niche to download it. Have eye candy graphics combined with your company logo to brand

yourself.

利用屏幕保護程序等電腦應用軟件來推廣自己的企業(yè)和產(chǎn)品。

77. Write something controversial and spread it freely to your target market. It can be something as idiotic as the Da Vinci code, but as long people talk about it, its a successful campaign. A few hints, something controversial is something that goes against established beliefs in your market.

制造相關度高的爭議話題并且快速的傳播到目標市場。精妙的設置線索，與行業(yè)標準有抵觸的爭議話題會像達芬奇密碼一樣長時間有效的為你拓展商業(yè)機會。

78. Write and publish a book. Having your own book is a quick way to gain credibility.